What makes St Tropez such a popular luxury holiday destination?
When it comes to luxurious European holiday destinations, you cannot fail to think of St Tropez. This gorgeous resort in south-east France is famous the world over for its glitz and glamour - but what exactly is it that draws so many people to its shores?
Of all the potential holidays in France, a break in St Tropez has to be among the most desirable - particularly if you're after sun, sand and sea. While this may be what the destination is most famous for, you'll find it is home to a wealth of other attractions, especially for history fans.
Located on the French Riviera, St Tropez is well-known for being a playground of the famous and wealthy. Opulent yachts line its shores, while the town is a place many aspire to be seen - and it's also great for spotting celebrities.
The resort shot to prominence after film star Brigitte Bardot took centre stage in her first hit movie here, turning this local favourite among the wealthy into an internationally-renowned resort everyone wanted to come to.
Indeed, the effects can still be seen today as the number of visitors per day can reach 100,000 in the peak season - but you can also see evidence of its quieter roots. For example, it is still a small destination, with strikingly narrow streets that make walking the best way to get around.
Undoubtedly its beaches are a huge part of what makes this location such a popular one. For the most glorious weather, visit in July and August, when you'll also get to enjoy some of France's warmest seas.
The best-loved beaches to visit include Bouillabaisse and Les Granier, while the chic designer stores in town are great places to people-watch - or to treat yourself if you really feel like splashing out.
There is more to St Tropez than just great weather and beautiful beaches, however. The relaxed pace of life is a huge appeal, while the delicious cuisine and charming markets are also excellent experiences to have here.
Indeed, head to the Places des Lices on a Saturday or a Tuesday and you can see local people selling all kinds of fresh produce and goods. In fact, if you're staying in a St Tropez villa, this is the ideal place to buy some regional food to prepare once you return to your lodgings.
Meanwhile, the destination's history also holds a substantial appeal - particularly when it comes to its role in World War II, as the location was the first settlement on the coast to be liberated.
Among the notable historical attractions to visit is The Citadel - a fortress that dates back to the 16th century, as well as housing a fascinating naval museum that's well worth exploring during your Cote D'Azur villa holiday.
Meanwhile, those with a passion for art are likely to be excited to hear that St Tropez also ranks popularity among artists as another of its claims to fame. Paul Signac, Henri Matisse and Georges Seurat - as well as many others - favoured the destination, and you can see their works displayed in the Annonciade Museum.
It is perhaps this eclectic mix of superb beaches, rich history and artistic heritage that make St Tropez such a popular resort. Another draw is simply its popularity among the rich and the famous, which adds to its glamorous reputation and encourages visitors in their droves year after year, eager to have the quintessential St Tropez experience.
